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🎩 G I V E A W A Y ALERT! 🎩

A musical about charm, inheritance, and… eliminating the competition? Say less.

We’re giving away 2️⃣ tickets to opening night of “A Gentleman’s Guide to Love and Murder” at Lighthouse Festival Theatre — complete with snacks + champagne to toast the drama and delight.

Tag your “friends” below for a chance to win a killer night out. (Just the fun kind… No scheming required.)

Each comment = one entry. The winner will be announced on Thursday at noon and must be able to attend the show on April 11th.

Talk about a fluffy, new crew. 🐥

Spring showing off in Long Point- a UNESCO World Biosphere and easily one of the most peaceful, beautiful places in The Folk.

Part Two: Sap & Smoke in Langton, ON with Matt Demarest from Thrive Norfolk. 📍

The sap is running, smoke is rising, and new trucker hats just dropped at the folk.ca🍁🔥

In case you missed it, ‘Sap & Smoke’ is now available at thefolk.ca 🥞🍁

Rachel & Jeff have spent the last eight years tapping into something real. Now living in Jarvis, Rachel tells us about transitioning to a rural life and the community they have built around the farm. 🍁

Introducing ‘Sap & Smoke’, our tribute to pure maple syrup and the Canadian traditions that bring us together. 🥞

Here’s a design you might have forgotten about- but it’s always been here, just like the local roots that inspire it. 🌱🍁

If you loved our Folkin’ Eh tee, here’s another one that is just as relevant and timely. Made in Canada, celebrating what grows here. 🇨🇦

#LocallyGrown #MadeInCanada #TheFolkCA

The Folk has always been about supporting local, and now more than ever, we all need to stand behind Canadian-made. 🍁

Our clothing is proudly manufactured by Jerico, a Canadian company we trust, and sometimes we even hit the road to pick up the blanks ourselves... It’s that close!

From there, every piece is screenprinted (by Eric) right here in Norfolk County, before heading to your front door. If not directly delivered to you (by Drew) it ends up at a local shop, where you can keep the cycle going by supporting small businesses and purchasing handmade goods.

Choosing Canadian-made means something even bigger now- it’s about standing behind the people who make it, the businesses that sell it, and the communities that rely on it. Wear it proudly. 🇨🇦

Happy Eric Day! 🥳

Join us in wishing the guy behind all of our designs a happy birthday! If we asked him to pick a fav design, we know he’d point to whatever sweater he had on and say “all of them”. 😂

Happy Drew Day! 🥳

When asked what his current fav Folk hoodie is, Drew said… “Obviously it’s On The Hard Water!”. So here’s some snaps from his birthday celebrations. 🐟

Ft. me saying “hold the fish up higher so the people can can see your hoodie!” 😂

Nothing says love like matching hoodies. ❤️‍🔥

Kara & Cem repping Campin Folk—because couples who camp (and cozy up in The Folk) stay together.

❄️ “snow day” G I V E A W A Y ❄️

It’s been a while since we’ve done one of these! Today we’re featuring some local gems that will not only warm you up with a cup of coffee but also fill you up with a tasty treat…

$25 @ckfarmmarket 🍩
$25 @trishsbakery 🍞
$25 @theappleplacenc 🍎
$25 @shoplittlelocal + @littlebeandelhi ☕️

To win one of the above giftcards:
🤍 Follow @thefolkca
🤍 Like this post!
🤍 Tag a bestie.

Winner will be announced when the snow melts… Haha just kidding! Keep an eye on our stories and we’ll tag some winners. 🥳

We were this 🤏🏼 close to airing alongside the best commercials of the year, but sadly, Doritos edged us out of the running. Their loss is Instagram’s gain…

Behold: The GOAT commercial- because when it comes to Canadian-made, screen-printed-by-us apparel, we’re the Greatest Of All Time. 🐐

Enjoy this masterpiece. You’re welcome.

#TheFolk #GOAT #SuperBowlRejected #NorfolkMade #MadeInCanada #CanadianMade #SuperBowlSunday #SuperBowlCommercial #SmallBusinessSunday #CanadianSmallBusiness

Who’s gathering ‘round for the big game tonight? 🏈

From our OG Fishing Folk Hoodie to the new Hard Water Edition- Lake Erie anglers know the adventure never stops (as long as the lake plays along). 🎣

Fun fact: Lake Erie is the shallowest of the Great Lakes, which means it can freeze over in the winter… but not always! Some years, it’s a hard water paradise, while others, it’s open water all season. Either way, we’ve got you covered. 😎

More goats. More Folk hoodies. What does it all mean?

Check back in with us on Super Bowl Sunday. 😏

#theGOAT #MadeInCanada #TheFolk #NorfolkCounty #SuperBowlSunday #SuperBowlCommercial

Cold hands, warm hearts, and the perfect hoodie for every player. ❤️

Hockey Folk is here!

Pre-order your team colours at thefolk.ca and bring those good ol’ Norfolk County pond hockey vibes wherever you go. 🏒

‘Out On The Hard Water’ Hoodies now available for presale at thefolk.ca. 🧊🎣

Or when you rent a hut from our friends at Bayside Ice Fishing in St. Williams, you can purchase a hoodie on your way out!

We had our big break planned- our new commercial was supposed to air during the Super Bowl… but now the tariffs are just too high. 🤭

Guess we’ll just have to launch it here?! 🤷🏼‍♂️🐐

Dry January is over and what a better way to celebrate than with a “Sunny As Folk”!

This raspberry lemonade seltzer collab from our friends at Concession Road Brewing pairs perfectly with blue skies and winter adventures. ☀️

What local beverages are you sipping on this weekend?

Bayside Ice Fishing has the first of this limited run of hoodies!

Get them now on your way to the hard water. 🧊🎣

You can tell Drew is normally behind the camera… The spotlight was so bright, he couldn’t keep his eyes open for this special project. 😂

#ComingSoon #AlmostGameTime

Winter’s gift of cold might not be everyone’s favourite, but it does set the stage for some epic adventures. ❄️

Norfolk County always finds a way to make the season worth it. 📍

Why do our clothes look so good, you ask?
It’s all Eric, who does all of our designs and in-house printing.

But what makes Eric look so good?
… Drew Ferris with a fog machine and Drew Walmsley yelling ‘GIVE US THE SMOULDER!’ behind the camera.

Teamwork makes the drip work. 😎

The puck is about to drop on the pond… or maybe something might drop online? 🙃

What are your team colours? 🏒

‘Tis the season. 🐟

Where are all our ice #FishinFolk at?

Here to warm up your Saturday afternoon, with this smouldering look from @frewderris 🔥

Where did you take #TheFolk this holiday season?

Send us your pics. 📸

Thanks to Kara & Cem for representing home, all the way in Turkey! 🇹🇷

No, this isn’t AI… 😆

It’s a real goat, a real Norfolk County midweight hoodie from thefolk.ca in stone blue, and a real teaser for something FUN coming your way.

🐐🐐🐐🐐

We had a few ideas to caption this photo… but we thought it would be funnier if you did!

Caption this in the comments below. 😆

We are grateful for another year of doing what we love, in the place we love, surrounded by the most amazing folks. 💛

Here’s to the stories shared, the connections made, and the endless inspiration this community brings.
Cheers to 2025 and everything it holds! 🥂

So we heard there’s a competition for the top podcast over @thejustdrewpodcast in 2024 … and while we’re obviously big supporters of all things local, we’re also very competitive. 🤭

If you haven’t already listened to the FIRST EVER podcast with Drew + Frew- you should.

Eric and Ashley are hilarious and if you don’t believe us, listen for yourself. 👂🏼

We’ll post a link on our story that will take you right there. 😎

🚨Attention all late night shoppers… We see you! 👀

While you’re cozy in bed adding things to your cart- officially place that order and we’ll deliver it to you TOMORROW! (So long as you’re in Norfolk County or Tillsonburg). 📍

Drew is hitting the road in the morning and would love any reason to drive around the county to stop at all his fav coffee locations. Drink and snack recommendations welcome below! 🤭

Where tradition meets conservation: Norfolk County’s marshlands are a haven for hunters and wildlife alike.

Hunting here isn’t just sport—it’s a legacy of stewardship, preserving balance and biodiversity for generations to come. 🦆🌾

Got a Huntin’ Folk in your life who spends more time in a tree stand than at the dinner table? 🦌

Our Huntin’ Folk tees make the perfect gift—because let’s face it, they don’t need another camo hat. 😆

Wrap up their season in style and keep ‘em repping The Folk all year long!

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About

ABOUT Us

Step into the heart of Norfolk County with 'The Folk'

we combine the essence of our amazing community, timeless lifestyle, and breathtaking natural landscapes into every design we make.

Our mission is to craft apparel and products that serve as a bridge, connecting individuals to our community's history and spirit.

Whether you're a local or from afar, join us in celebrating the unique charm of Norfolk and whichever ‘Folk’ you may be.

our retail locations

we are proud to have our products carried by a variety of great local businesses!

each location carries a variety of our products. some of these businesses are only open seasonally so be sure to check their business hours!

To check if they have a certain design/size/style in stock make sure you contact them!

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ABOUT Us

our retail locations

FOLLOW US ON SOCIAL MEDIA FOR A CHANCE TO WIN A GIFT CARD TO YOUR FAVOURITE SMALL BUSINESS!